The original flavour
Meiji Meltykiss Premium Chocolate — Cocoa-Dusted Melting Milk Chocolate (52g Box)
$10.45
$20.10 per 100 gYou are looking at this one
The range
Which one do I need?
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The strawberry one
Meiji Meltykiss Strawberry Japanese Chocolate — 53g
$10.45
$19.72 per 100 g -
The matcha one
Meiji Meltykiss Matcha Chocolate — Cocoa-Dusted Melting Cubes, 53g
$9.89
$18.66 per 100 g
Product information
About
A small cube of Japanese milk chocolate, dusted in cocoa powder, that collapses on the tongue instead of snapping. Closer to the soft centre of a Lindor ball than to a block of Dairy Milk, but drier on the outside, and it goes in one bite. Meiji sells it at no other time of year. Buy it if you have ever held a square of chocolate in your mouth waiting for it to soften; if you want something to snap and chew, this is the wrong box.
メルティーキッスプレミアムショコラ (me-ru-tee kissu)
What you're getting
- Milk-forward rather than dark. There is Dominican cacao in it, but only about a tenth of the finished chocolate: what comes through is cream and cocoa depth rather than bitterness.
- Soft all the way through, with a dry cocoa-powder coating. The powder is cocoa, not sugar, which is the first thing people get wrong about it.
- Here is the thing worth knowing: Meiji prints 23°C on this box, and 28°C on its ordinary chocolate bars. It engineers the fat to melt lower so it gives way on the tongue, and that is the real reason it is a winter-only product in Japan, not a marketing scarcity.
- Which also means it is the fragile one. In an Australian summer this is a chocolate to have posted in cooler weather, or to accept some risk on. We would rather say that than have it turn up soft.
- It is a supermarket chocolate in Japan: a small everyday treat, not a gift-box confection. Wrapped one piece at a time, which is what makes it easy to have exactly one.
- Allergens: contains milk and soy. Read the pack's own label before you rely on ours.
You will see this same chocolate sold as Meltyblend and as Creamy Milk in different markets: the names travel, the product is the same line. If you are wondering because of the Rum & Raisin and Brandy & Orange boxes: those are different Meltykiss flavours, and there is no alcohol in this one's ingredients list. It does not need refrigerating either, despite looking like the kind of soft chocolate that would. Meiji asks for a cool place, not a fridge. We have not been able to confirm whether the emulsifier is suitable for vegetarian or halal diets, so we do not claim it either way.
Ingredients
The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.
Sugar (manufactured overseas), vegetable fat, cocoa mass, whole milk powder, cocoa butter, roast butter powder, skim milk powder, cocoa powder, creaming powder, emulsifier, flavouring. Contains milk and soy.
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Allergens
The maker declares:
- Allergens
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- Milk
- Soy
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Details
- Maker
- Meiji
- Prefecture
- Tokyo
- Made in
- Japan
Our guide
How to eat it
- Room temperature is where the melt is at its best: chilled, it firms up and reads like ordinary chocolate.
- For chocolate generally, Meiji points a warm kitchen at the fridge's crisper drawer rather than the main shelf, because the temperature there holds steadier.
- Frozen, it becomes a different thing: the melt goes and a crisp bite replaces it.
In their own words
What Japanese buyers say
What do the numbers mean?
Counts of how many reviews mentioned each thing, not a score. One review can mention several. Every quote is our translation, with the original Japanese beneath it.
- What they like
Melts too well. Other chocolate goes rock-hard in winter, but Meltykiss melts no matter how cold it gets.
口どけよすぎる…冬はカチコチになるから…でも メルティーキッスはどんなに寒くてもとろける
mentioned in 11 of 20 reviews we read
- What they grumble about
The contents have shrunk. 56 g/14 pieces → 52 g/13 pieces.
内容量が減っています。56g14粒→52g13粒
mentioned in 1 of 20 reviews we read
- What they like
This season's come round again. I buy Meltykiss pretty much every year.
今年も来たこの季節 毎年と言っていいほどに買っているメルティーキッス
mentioned in 7 of 20 reviews we read
- What they grumble about
"Meiji means chocolate" is ancient history. A slimy melt, and I taste no cocoa at all.
チョコレートは明治は、今は昔。にゅるりとした口溶けで、カカオの風味も感じません。
mentioned in 2 of 20 reviews we read
Our tip: The corpus splits on this — 4 of the same 20 reviews single out a rich cocoa and cream depth.
- What they like
When Meltykiss appears in stores you realise winter has arrived.
メルティーキッスが店頭に並ぶと冬が来たと実感する❄️
mentioned in 7 of 20 reviews we readfrom yahoo
Real quotes from Japanese review sites, translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Meiji
- Tokyo
- Founded 1917
Meiji has been in business in Japan since 1917, and has made Meltykiss since 1992.
It was built around a single idea: a chocolate that gives way the moment it reaches your tongue rather than breaking against it. In Japan its return to the shelves each year tells people the season has turned: the company's own phrase for it is "the chocolate that tells you winter is here".
Product facts here are checked against the maker's own page: meiji.co.jp (opens in a new tab)
Often bought together
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Meiji Meltykiss Premium Chocolate — Cocoa-Dusted Melting Milk Chocolate (52g Box)
$10.45
You are on this one
