Product information
About
Koeda means "twig", and that is what these are: short, knobbly sticks of chocolate you eat four at a time. This winter version is made with strawberry powder from Amaou, a Fukuoka strawberry. It tastes like strawberry milk. Buy it if you want that; if you want fresh fruit, this is the wrong box.
On the pack: あまおう苺の小枝.
What you're getting
- Forty-four sticks, sealed four to a bag in eleven small bags, so an opened box does not go stale on you.
- The crunch inside comes from crushed biscuit.
- The Amaou name is where the strawberry comes from, not a flavour you can pick out.
- It is sweet rather than cocoa-bitter.
- The sticks do not melt easily in the hand, so they travel well in a bag.
- Koeda is a household name in Japan. That is the range, running since 1971, not this winter box, which comes back for one run a year.
- Allergens: Read the pack's own label before you rely on ours.
The strawberry divides people on whether it tastes tart at all, some find a sweet-sour edge, others none.
Details
- Maker
- Morinaga
- Net contents
- One box: 44 sticks, in 11 sealed bags of 4
Our guide
How to eat it
- Open one bag of four rather than the box: the other ten stay sealed and crisp.
- Put a bag out with coffee for a guest; four sticks is about the right amount to offer.
- Store below 28 °C and out of direct sun. Morinaga's own instruction for the range, and the number to watch in an Australian summer.
In their own words
What Japanese buyers say
What do the numbers mean?
Counts of how many reviews mentioned each thing, not a score. One review can mention several. Every quote is our translation, with the original Japanese beneath it.
- What they like
With that crisp Koeda-specific texture, a gentle strawberry flavour spreads softly.
サクサクっと小枝独特の食感で優しいイチゴの風味がふわっと広がります
from mognavi
- What they grumble about
For something calling itself Amaou strawberry, it was an ordinary strawberry-milk flavour.
あまおう苺と言う割には、普通の苺ミルク味でした。
mentioned in 5 of 78 reviews we readfrom mognavi
- What they like
The strawberry aroma and the white-chocolate flavour are delicious.
苺の香りとホワイトチョコの風味が美味しいです。
from monolog
- What they like
There are only four sticks in each little bag, but I savour them carefully. The strawberry flavour is delicious.
小分けの一袋に4本しか入っていませんが、大事に味わって食べています。イチゴの味が美味しいです。
from monolog
- What they grumble about
Both the aroma and the taste are heavily flavouring-like; I don't find it *that* delicious.
香りもお味も香料感が強く、そこまで美味しい！と思わない。
from mognavi
- What they like
The chocolate kneaded with Amaou strawberry powder goes well with the crunchy crushed biscuit — even individually wrapped, I could overeat it.
あまおうのいちごパウダーを練り込んだチョコレートとザクザクのクラッシュビスケットの相性がよく個包装だけれど食べすぎてしまいそうです。
from mognavi
- What they grumble about
Delicious, but it's small so it's gone straight away.
美味しいけど小さいからすぐなくなる
from monolog
- What they like
It was delicious. I handed it round to colleagues at work and it went down well.
美味しかったです 職場で仲間に配ったら好評でした
from monolog
- What they like
Tasty. I eat it every year.
美味い。毎年食べる。
from monolog
- What they grumble about
It smells of strawberry and is delicious! I feel it'd be better with the sweetness dialled back a bit.
いちごの香りがして美味しい！もう少し甘さを抑えたらより美味しい気がします
from monolog
- What they like
Bought it as a snack for the kids.
子どものおやつ用に購入。
from monolog
- What they like
Koeda never misses! The strawberry flavour is really good too.
さすが小枝！苺味もすごく美味しい
from monolog
- What they like
A product that made me do a double-take. The taste is like strawberry milk — a Koeda with strong strawberry sweetness.
思わず二度見した商品です。味はミルクいちごのような味わいでいちごの甘味が強い小枝でした。
from mognavi
Real quotes from Japanese review sites (mognavi, monolog), translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Morinaga
Koeda launched in 1971 as part of a Morinaga range built around nature, the sticks made to look like the twigs it is named for. It is still the shape the brand is known for.
Product facts here are checked against the maker's own page: morinaga.co.jp (opens in a new tab)
Often bought together
-
Morinaga Amaou Strawberry Koeda Chocolate — 44 Sticks
$8.80
You are on this one
