Made byMeijiTokyo, Japan

Meiji Macadamia Chocolate — Slow-Roasted Nut, 64g

Macadamia roasted slowly in hot oil until the heat reaches the middle of the nut, then broken up and set into a milk chocolate Meiji mixes specially for it.

Regular price $6.03AUD

$9.42 per 100 g
How many to add
  • Postage is calculated at checkout on the weight of your parcel.
  • Dispatched from Sydney within 2 business days.

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Why we say this

Meiji's own 2013 national vote pitting its almond box against this one drew 3,786,144 votes, and macadamia won by about one per cent: a maker-run poll, not an independent survey.

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Product information

About

Macadamia roasted slowly in hot oil until the heat reaches the middle of the nut, then broken up and set into a milk chocolate Meiji mixes specially for it. Where the almond box snaps, this one gives: the nut is soft and crumbles rather than cracks, under a mellower, sweeter coating mixed for it. Nine to a paper box.

On the pack: マカダミアチョコレート (makadamia chokoreeto), macadamia chocolate.

What you're getting

  • The nut is crushed, not whole. If you are picturing one intact kernel in each piece, it is not that. Meiji uses broken macadamia, closer to two halves. If you know Lotte's version, which does use a whole nut, you will spot the difference immediately, and some people prefer theirs for exactly that reason.
  • Soft where almond is crisp. The slow oil roast leaves the nut yielding rather than hard: a crumble instead of a snap. That texture is the entire reason to choose this box over the almond one. Meiji once put the two head to head in a national vote of its own and they finished within about one per cent of each other, a maker's own poll rather than an independent survey, but it tells you the choice is genuinely even.
  • Chocolate leads, nut follows. Worth saying plainly, because the picture suggests otherwise: there is more chocolate than nut in these, and next to Meiji's own almond box the macadamia plays the supporting part. If you want the nut in front, buy the almond.
  • It melts, and it is the softer of the two. There is no finger-proof coating here of the kind the almond box has. Keep it somewhere cool, and in warm weather the fridge until just before eating is worth doing, which is what some Japanese buyers describe.
  • Allergens: contains milk, soy and macadamia. Read the pack's own label before you rely on ours.

Two more things worth knowing. There are nine pieces in the box: it launched at twelve, went to ten, and has been nine for years now, which long-time buyers in Japan have not let go of. And like the rest of Meiji's nut range, vegetable fat stands in for part of the cocoa butter.

Ingredients

The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.

Sugar (manufactured overseas), macadamia nuts, vegetable fat, whole milk powder, cocoa mass, lactose, creaming powder, cocoa butter

emulsifier, flavouring. Contains milk, soy and macadamia.

The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.

Allergens

The maker declares:

Allergens
  • Milk
  • Soy
  • Macadamia

The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.

Details
Maker
Meiji
Prefecture
Tokyo
Made in
Japan
Net contents
One box: 9 pieces, 64 g

Our guide

How to eat it

  • In hot weather, put the box in the fridge and take it out just before eating. This is the softer of Meiji's two nut chocolates and it shows in a Sydney summer. It does not go rock-hard in there.
  • The pieces sit in a paper tray inside a paper carton, with no plastic and no reseal: lift the inner lid rather than tearing the box, and the tray is what holds them together afterwards.
  • Store it somewhere cool. Meiji's own instruction is below 28°C.

Real quotes from Japanese review sites (monolog), translated by us. We show no star rating from those sites.

The maker

Where it comes from

  • Meiji
  • Tokyo

Meiji calls the method traditional roasting, and means it literally: the macadamias go slowly through hot oil rather than a fast dry heat, so the warmth works right through the kernel instead of just colouring the outside. That keeps the sweetness inside the nut. It is a slower, fussier way to roast a nut, and it is why this one is soft where the almond in Meiji's other box is hard.

The chocolate is mixed for the nut rather than borrowed from elsewhere in the range: a milder, mellower coating meant to melt at about the speed the macadamia gives way.

The nuts themselves have an unlikely journey behind them. Meiji has bought the bulk of its macadamia from Australian growers since the 1970s, and Japan has become the largest overseas customer for the Australian crop. Meiji does not print an origin on the box, so this is what the company has told the trade rather than what the pack declares, but on the balance of it, the nut in your hand probably grew a few hundred kilometres up the coast.

Product facts here are checked against the maker's own page: meiji.co.jp (opens in a new tab)