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Meiji Macadamia Chocolate 64g box, front of pack showing the red MACADAMIA wordmark
A closer look

Meiji Macadamia Chocolate Slow-Roasted Nut 64g

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Made byMeijiTokyo, Japan

Meiji Macadamia Chocolate Slow-Roasted Nut 64g

Macadamia roasted slowly in hot oil until the heat reaches the middle of the nut, then broken up and set into a milk chocolate Meiji mixes specially for it.

Regular price $6.03AUD

$9.42 per 100 g

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  • Postage from $11.95. Postage is calculated at checkout on the weight of your parcel.
  • Dispatched from Sydney within 2 business days.
  • Tracked to your door with Australia Post.

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Why we say this

Meiji's own 2013 national vote pitting its almond box against this one drew 3,786,144 votes, and macadamia won by about one per cent: a maker-run poll, not an independent survey.

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Product information

About

Macadamia roasted slowly in hot oil until the heat reaches the middle of the nut, then broken up and set into a milk chocolate Meiji mixes specially for it. Where the almond box snaps, this one gives: the nut is soft and crumbles rather than cracks. Nine to a box, sitting in a plastic tray inside a paper carton, with no reseal.

On the pack: マカダミアチョコレート (makadamia chokoreeto), macadamia chocolate.

What you're getting

  • The nut is crushed, not whole. If you are picturing one intact kernel in each piece, it is not that. Meiji uses broken macadamia, closer to two halves. If you know the version by Lotte, another big Japanese maker, which does use a whole nut, you will spot the difference immediately, and some people prefer theirs for exactly that reason.
  • Soft where almond is crisp. The slow oil roast leaves the nut yielding rather than hard: a crumble instead of a snap. That texture is the entire reason to choose this box over the almond one.
  • Chocolate leads, nut follows. Worth saying plainly, because the picture suggests otherwise: there is more chocolate than nut in these, and next to Meiji's own almond box the macadamia plays the supporting part. If you want the nut in front, buy the almond.
  • It melts, and it is the softer of the two. There is no finger-proof coating here of the kind the almond box has. Keep it somewhere cool, and in warm weather the fridge until just before eating is worth doing, which is what some Japanese buyers describe.
  • Allergens: contains milk, soy and macadamia. Read the pack's own label before you rely on ours.

Two more things worth knowing. There are nine pieces in the box: it was twelve in the early 2000s, went to ten, and has been nine for years now, which long-time buyers in Japan have not let go of. And as in Meiji's almond box, vegetable fat stands in for part of the cocoa butter.

Ingredients

Sugar (manufactured overseas), macadamia nuts, vegetable fat, whole milk powder, cocoa mass, lactose, creaming powder, cocoa butter

emulsifier, flavouring. Contains milk, soy and macadamia.

For your safety, please check both the information on this page and the printed label on the pack. If anything is unclear or the information differs, please contact us before consuming the product.

Allergens
Contains
  • Milk
  • Soy
  • Macadamia

For your safety, please check both the information on this page and the printed label on the pack. If anything is unclear or the information differs, please contact us before consuming the product.

Nutrition
Nutrition
Per box (64 g) Per 100 g
Energy 1623 kJ (388 kcal) 2537 kJ (606 kcal)
Protein 4.5 g 7.0 g
Fat 28.1 g 43.9 g
Carbohydrate 30.2 g 47.2 g
– available carbohydrate 28.2 g 44.1 g
– dietary fibre 2.0 g 3.1 g
Sodium 31 mg 49 mg

From the Japanese pack's nutrition panel — not the Australian nutrition information panel. Available carbohydrate is the pack's 糖質: carbohydrate less fibre, not sugars. The Japanese pack gives no saturated fat or sugars figure. The per-100 g column, the kJ figures and sodium (from the pack's salt equivalent, 食塩相当量, ÷ 2.54) are our calculation.

Details
Maker
Meiji · Tokyo
Made in
Japan
Net contents
One box: 9 pieces, 64 g

Our guide

How to eat it

Good to know

  • In hot weather, put the box in the fridge and take it out just before eating. This is the softer of Meiji's two nut chocolates and it shows in a Sydney summer. It does not go rock-hard in there.
  • Store it somewhere cool. Meiji's own instruction is below 28°C.

In their own words

What Japanese buyers say

What do the numbers mean?

Counts of how many reviews mentioned each thing, not a score. One review can mention several. Every quote is our translation, with the original Japanese beneath it.

  • The macadamia is a textural accent — good texture, and the melt is just right!

    マカダミアナッツが食感のアクセントになっていて食感もいいし、口溶け感も丁度いい！

    mentioned in 8 of 50 reviews we readfrom monolog, a Japanese review site

  • It launched at 12 pieces, became 10, and now it's 9.

    12粒で発売されてたのが10粒になり今や9粒。

    from monolog

  • When it melts, the softness of the nut inside is a surprise! The faint nut aroma and the chocolate are exquisitely balanced!

    溶けたら中のナッツの柔らかさに驚き！ほのかなナッツの香りとチョコのバランスが絶妙！

    from monolog

  • The smooth-melting chocolate and the indescribably fragrant macadamia are the best.

    口溶けの良いチョコレートと、マカダミアナッツの何とも言えない香ばしい風味が最高です。

    from monolog

  • Only nine inside is a bit sad, but it does make you feel indulgent.

    9粒しか入っていないのが寂しいけど、贅沢な気分にさせてくれます。

    from monolog

  • Other makers do macadamia chocolate too, but Meiji's is my favourite. I always buy this one.

    マカダミアナッツのチョコレートは他のメーカーでもありますが、明治のマカダミアチョコレートが1番好きです。必ずこの商品を買います。

    from monolog

  • The chocolate's sweetness matches the nut's texture! I'm team macadamia over almond!

    チョコの甘さとナッツの食感がマッチしてます！アーモンドよりもマカダミア派です！

    from monolog

  • Lotte's has one whole macadamia, but this has two halves (effectively one nut), so the piece feels a bit small — the sense of having eaten a nut is disappointing.

    ロッテのはマカダミアが1粒入っているが、こちらは半分が2つ(実質1粒)なので気持ち粒が小さいというかナッツを食べた感が残念。

    from monolog

  • I reach for the macadamia chocolate more often than the almond one.

    アーモンドチョコより、マカデミアナッツチョコレートを手に取る事が多いです

    from monolog

  • Almond chocolate is good too, but macadamia's texture pairs best with the chocolate.

    アーモンドチョコも美味しいですが、マカダミアの食感とチョコとの相性が最高です

    from monolog

  • But Lotte's is one whole chunk, so I prefer that for substance — hence half a point off.

    ただロッテのマカダミアの方がごろっと1こなのでそっちが食べ応え的には好きなので0.5マイナスしました。

    from monolog

  • It got famous as a Hawaii souvenir, but this is a macadamia chocolate you can just pick up at the supermarket, and it's good.

    ハワイのお土産として有名になりましたが、スーパーなどで手軽に買えるマカダミアナッツチョコレート商品で、美味しいです。

    from monolog

  • I used to bring macadamia chocolate back as a souvenir from Guam, but this chocolate is the better one, honestly.

    昔グアムのお土産で、マカダミアナッツのチョコレートを買って来たことがありましたが、こちらのチョコの方が美味しいです（笑）

    from monolog

  • The sweetness is fairly strong, so personally I prefer the black-packaged dark-chocolate-coated version.

    けっこう甘さが強いので、黒いパッケージのブラックチョココーティングタイプの方が個人的には好みです。

    from monolog

  • I eat them when I'm tired or need a push, as a reward to myself. Two or three and I'm generally back on my feet.

    疲れたときや、少し頑張りたい時、自分へのご褒美として食べてます。2～3粒食べるとだいたい元気が出ます。

    from monolog

  • I like chocolate generally, but in summer it melts and it's a nuisance. I keep it in the fridge until right before eating and then polish it off.

    チョコ全般好きだが 夏場は溶けて難義する。食べる直前まで冷蔵庫に入れといて 一気に食う。

    from monolog

    Our tip: We'd do the same here. The fridge is the move from about November on, and it doesn't go hard in there.

  • The kids like it too so we eat it together, and it's gone in no time.

    子供も好きなので一緒に食べてますが、あっという間になくなります。

    from monolog

Real quotes from the review sites named on the cards. We show no star rating from those sites.

The maker

Where it comes from

  • Meiji
  • Tokyo
  • Founded 1917

Meiji calls the method traditional roasting, and means it literally: the macadamias go slowly through hot oil rather than a fast dry heat, so the warmth works right through the kernel instead of just colouring the outside. That keeps the sweetness inside the nut. It is a slower, fussier way to roast a nut, and it is why this one is soft where the almond in Meiji's other box is hard.

The chocolate is mixed for the nut rather than borrowed from elsewhere in the range: a milder, mellower coating made for this one nut.

The nuts themselves have an unlikely journey behind them. Meiji has bought the bulk of its macadamia from Australian growers since the 1970s, and Japan has become the largest overseas customer for the Australian crop. Meiji does not print an origin on the box, so this is what the company has told the trade rather than what the pack declares, but on the balance of it, the nut in your hand probably grew on an Australian farm.

Product facts here are checked against the maker's own page: meiji.co.jp (opens in a new tab)