Product information
About
A tray of Japanese stir-fried noodles you make with a kettle, and the one people in Japan mean when they say "the yakisoba with the mayonnaise". The sauce is soy and butter rather than the tangy brown sauce most cup yakisoba use, and you finish it with a squeeze of spicy cod-roe mayo. This is the everyday supermarket tray, Myojo's Ippei-chan line runs larger sizes above it, in other flavours, and it is far milder than "spicy cod roe" makes it sound.
明星 一平ちゃん夜店の焼そば 醤油バター明太子味. Myojo Ippei-chan Yomise no Yakisoba, Shoyu Butter Mentaiko.
What you're getting
- Savoury and rich rather than sweet and tangy: a pork-and-seafood soy sauce carrying a butter aroma. It is a butter flavouring rather than butter, which is why you won't find butter in the ingredient list either.
- Thin, wavy noodles with onion worked into the dough. A crisp, clean bite rather than a chewy one, and the sauce clings to them.
- The mentaiko doesn't come from the sauce. Three sachets go on after you drain: a soy-butter sauce, a cod-roe topping of granules, nori and chilli (the furikake), and the mayo, which goes on last, and it is the topping that carries most of the mentaiko flavour.
- Set your expectations on the soy-butter rather than the roe. The mentaiko is fainter than the name suggests: you taste it as a lift on top rather than the main event.
- Lift the lid and you get a big hit of butter and soy. It smells stronger than it tastes.
- Allergens: contains wheat, egg, milk, soy, fish and squid, plus pork lard and extract, which Japan declares and Australia does not. Japan's chart has no fish category either, so the pollock roe and fish sauce sit in the ingredient list: check it; ours is the fuller list.
- Allergens, one more: made on equipment that also handles prawn, crab and walnut. Egg, milk and squid are declared by Myojo but sit inside compound ingredients, so they are not named in its ingredient list.
It isn't a spicy product, the chilli in the topping and the chilli-marinated roe in the mayo give it a light kick, no more. And note this is not the mustard-mayo Ippei-chan that English reviews usually describe: that is the original sauce flavour, and this one's mayo is cod roe. Drain it hard through the spout or the sauce comes out watery, and eat it straight after mixing, because it firms up and dries if it sits. The mayo goes on last; some stir it right through, others leave it in a stripe and get it in bursts, and it is worth trying it both ways. Myojo makes more than one mentaiko Ippei-chan, so check the size. This is the 127 g soy-butter one. And if you search the name in English you will land on a completely different American product, a chilled two-serve pack you cook in a frying pan: this is not that. One tray, one serve, a kettle and a sink.
Ingredients
The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.
Fried noodles (wheat flour (manufactured in Japan), vegetable oils and fats, salt, onion powder), sauce (semi-solid dressing, soy sauce, sugars, pork fat, salt, pork extract, fish sauce, seafood extract, hydrolysed protein, seasoning, spices (pepper, garlic)), dried vegetable (cabbage), topping sachet (processed Alaska pollock roe, nori seaweed, spices).
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Allergens
The maker declares:
- Allergens
-
- Wheat
- Egg
- Milk
- Soy
- Fish
- Squid
- May contain
-
- Prawn
- Crab
- Walnut
Not ingredients — these are made or handled on the same equipment as this product, so traces are possible. We list every shared-equipment allergen the maker declares.
- Dietary notes
-
Pork is in the sauce twice, as pork lard and as a pork extract; there is no pork meat in the cup.
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Details
- Maker
- Myojo
- Prefecture
- Tokyo
- Net contents
- One tray: 127 g, of which 100 g is noodles
Our guide
How to eat it
- Boiling water to the line inside the tray, lid down, wait the time printed on the pack, look for a numeral followed by 分, the Japanese character for minutes, then drain it right out through the spout: a half-hearted drain is what makes the sauce watery.
- All three sachets, a sauce, a cod-roe topping and the mayo, go on after you drain, never before, and the mayo is the one that goes on last.
- Some people stir the mayo right through; others leave it in a stripe and get it in bursts. It is a genuine matter of taste, so try it one way and then the other.
- Keep it in the cupboard, out of direct sun and away from anything strongly scented: the pack picks up smells.
- Mix it and eat it straight away: it firms up and dries out if it sits.
In their own words
What Japanese buyers say
What do the numbers mean?
Counts of how many reviews mentioned each thing, not a score. One review can mention several. Every quote is our translation, with the original Japanese beneath it.
- What they like
The noodles have onion kneaded into them, and that rich savouriness is really good.
オニオンを練り込んだ麺でコクのある旨みがとても美味しいです。
from monolog
- What they grumble about
Both the mentaiko and the soy-butter are weak — it lacks punch.
明太子と醤油バターの風味が弱く、味のパンチ力に欠ける。
mentioned in 14 of 50 reviews we readfrom monolog
- What they like
I'm no good with spicy food so I ate it nervously, but there's barely any heat and it was delicious.
辛いの苦手でビビりながら食べたのですが、辛味はあまりなく美味しかったです。
from monolog
- What they grumble about
I bought it drawn in by the word "mentaiko", but the smell hit me before I'd even tasted it — what a shock!
明太子の文字に惹かれて買ってみたものの、口にする前から匂いが臭くてびっくり!
from monolog
- What they like
Mentaiko mayo plus mentaiko furikake — you get to enjoy mentaiko flavour twice over.
明太子のマヨネーズに明太子のふりかけに、明太子風味を楽しめます。
from monolog
- What they grumble about
The mentaiko asserted itself less than I expected, but it was good on its own terms.
思ったより明太子の主張がありませんでしたが、これはこれでおいしかったです。
from monolog
- What they like
Spot on. Soy-butter mentaiko. I figured it couldn't miss, and it's bang on target. The kind of good that keeps pulling you back.
絶妙。醤油バターの明太子味。外さないとは思ってたけどドンピシャ。あと引くおいしさです。
from mognavi
- What they like
Soy-butter though it is, it eats light — there's none of that heavy, heartburn-y unctuousness.
醤油バターとはいえアッサリしてるので、胸焼けしそうなコッテリ感は無いです。
from monolog
- What they grumble about
It's a touch dry — I think it'd be better with a bit more moisture.
ちょっとパサパサするので、もう少し水分があると良いと思います。
from monolog
Our tip: It firms up as it sits — mix it and eat it straight away.
- What they like
The little kick from the mentaiko, the depth of the soy, and that melting butter feel — delicious.
明太子のピリッとした感じと醤油のコクとバターのじゅわっとした感じが美味しい。
from mognavi
- What they grumble about
I decided that when it comes to yakisoba, the plain sauce flavour really is the one.
やっぱり焼きそばはソース味がいいなと思いました。
from monolog
- What they like
I often eat Ippei-chan when I want to get lunch over with easily.
簡単にお昼ごはんをすませたい時によく一平ちゃんを食べます。
from monolog
- What they grumble about
The salt in cup yakisoba does bother me, but the soy-butter flavour was delicious.
カップ焼きそばは塩分高いのが気になるものの、バター醤油味で美味しかった。
from monolog
- What they like
It was better than I expected so I bought it again!
思ってたより美味しくてリピしました!
from monolog
- What they grumble about
Bold move. But isn't this just a follow-up to what U.F.O. already did?
攻めてますね。でもUFOの後出しじゃないでしょうか?
from monolog
- What they like
I was about to eat it and my daughter ate it instead.
食べよう思ってたら、娘に食べられました。
from monolog
Real quotes from Japanese review sites (monolog, mognavi), translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Myojo
- Tokyo
Myojo has been making instant noodles out of Tokyo since 1950. In 1995 it put a sachet of mustard mayonnaise into a tray of instant yakisoba: an odd idea at the time, and the first of its kind. That was Ippei-chan Yomise no Yakisoba, and thirty years on a mayonnaise sachet is still the thing the brand is known for.
The name means night-stall yakisoba: the kind cooked on a griddle at a summer festival, which is the taste Myojo set out to bottle.
Product facts here are checked against the maker's own page: myojofoods.co.jp (opens in a new tab)
Often bought together
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Myojo Ippei-chan Yakisoba Soy Butter Mentaiko — 127g
$5.99
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