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Meiji Kinoko no Yama 66g box, front of pack
A closer look

Meiji Kinoko no Yama Japanese Mushroom Chocolate 66g

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Made byMeijiOsaka, Japan

Meiji Kinoko no Yama Japanese Mushroom Chocolate 66g

A crisp little cracker stem with a chocolate cap, shaped like a mushroom.

Regular price $5.99AUD

$9.08 per 100 g

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  • Postage from $11.95. Postage is calculated at checkout on the weight of your parcel.
  • Dispatched from Sydney within 2 business days.
  • Tracked to your door with Australia Post.

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Why we say this

On Japanese shelves since 1975; Meiji's 2019 national kinoko-vs-takenoko election drew over 10.5 million votes, and the mushroom won.

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Product information

About

A crisp little cracker stem with a chocolate cap, shaped like a mushroom. The cap is two chocolates, one cocoa-forward, one milkier, and the stem is a dry, crisp cracker, so the chocolate does the sweetness and the stem does the crunch. Buy it if you want chocolate with a crisp, dry bite; if you want a crumblier cookie under your chocolate, this is the wrong box, its rival Takenoko no Sato is the one.

On the pack: きのこの山, "Kinoko no Yama".

What you're getting

  • It has a famous rival, Takenoko no Sato, the bamboo-shoot cookie. Japan has held national votes on the pair, and the mushroom won the 2019 one.
  • The stem is a baked cracker: lighter and drier than a biscuit. That contrast with the chocolate is the whole idea.
  • The box is 66 g. If you remember a bigger one, you're right. Meiji cut it from 74 g in 2025.
  • Chocolate travels badly in an Australian summer: the caps can arrive soft. Keep it under 28 °C, and chill the sealed box until a cap snaps rather than bends. A cap that went soft and set again can turn white: it is still fine to eat, though the flavour suffers.
  • Allergens: wheat, gluten, milk and soy. There is no egg in this recipe, but it is made on equipment that also handles egg. Read the pack's own label before you rely on ours.
Ingredients

Sugar (foreign and domestic manufacture), wheat flour, vegetable oils (palm, shea, sunflower, palm kernel and rapeseed, partly hydrogenated), cacao mass, whole milk powder, lactose, shortening (palm and palm kernel oils, partly hydrogenated), condensed-milk powder, skim milk powder, creaming powder, high-fructose syrup, cocoa butter, malt extract (barley), salt, yeast

emulsifier, raising agent, flavouring. Contains wheat, gluten, milk and soy.

For your safety, please check both the information on this page and the printed label on the pack. If anything is unclear or the information differs, please contact us before consuming the product.

Allergens
Contains
  • Wheat
  • Gluten
  • Milk
  • Soy
May contain
  • Egg

Not ingredients — these are made or handled on the same equipment as this product, so traces are possible. We list every shared-equipment allergen stated on the pack or by the maker.

For your safety, please check both the information on this page and the printed label on the pack. If anything is unclear or the information differs, please contact us before consuming the product.

Details
Maker
Meiji · Osaka
Made in
Japan
Net contents
One box: 66 g — Meiji does not publish a piece count

In their own words

What Japanese buyers say

  • The chocolate snack I sometimes get an overwhelming craving for is Kinoko no Yama.

    たまにとてつもなく食べたくなるチョコ菓子と言えばきのこの山です。

    from monolog, a Japanese review site

  • Reliably delicious, every time.

    安定の美味しさです🙂✨

    from monolog

  • Perfect work snack! I'm team takenoko, but at work I always reach for kinoko (laughs).

    仕事中のおやつにピッタリです！たけのこ派ですが、仕事中はきのこを選んでしまいます笑

    from monolog

  • I didn't notice in the shop, but when I got home the smallness of the box surprised me.

    買う時は気づかなかったけれど、家に着いて箱の小ささに驚きました。

    from monolog

  • So good you'd never guess it's "quasi-chocolate" (Japan's lower-cocoa class) now.

    準チョコを感じさせないくらい美味しかったです。

    from monolog

  • Not cloyingly sweet — a taste you don't tire of.

    甘さもくどくなく、食べ飽きない味でした。

    from monolog

  • The little mushrooms are adorable, and it's incredibly tasty!!

    小さいきのこが可愛くて、めちゃくちゃ美味しい！！

    from monolog

  • It's become a lot pricier than it used to be. Sad.

    昔に比べるとだいぶ高価になりましたね。悲しい。

    from monolog

  • A snack adults and kids both love. So, so good.

    大人も子供も大好きなお菓子。めちゃくちゃ美味しいですよね。

    from monolog

  • I love the smooth chocolate part — though it is admittedly sweet.

    なめらかチョコ部分が好き。さすがに甘いなーとは思うが。

    from monolog

  • Once you eat it, it's so good that even at the higher price I was fully satisfied!

    食べるととても美味しくて高くても大満足でした！

    from monolog

  • A comedian on YouTube was trashing kinoko as team-takenoko, so I bought a box to re-check — yep, still firmly team kinoko.

    YouTube観てたらおかずクラブのオカリナが断然たけのこ派だそうで、きのこのことを存在価値がわからないくらいめちゃくちゃディスってました。私は断然きのこ派なので、再確認のために購入ｗ やっぱり断然きのこ派でした。

    from monolog

  • Expensive (crying).

    高い（；＿；）

    from monolog

  • I buy it wherever I spot it. One of those snacks I never want to disappear.

    見かけた先々で購入してます。無くならないで欲しいお菓子のひとつです。

    from monolog

  • Delicious 💕

    おいしいです💕

    from monolog

Real quotes from the review sites named on the cards. We show no star rating from those sites.

The maker

Where it comes from

  • Meiji
  • Osaka
  • Founded 1917

Kinoko no Yama began in Meiji's laboratory around 1970 as an idea for using small pieces of chocolate, and after five years of work it reached shops in 1975 as a chocolate cap on a baked cracker stem. In 1979 Meiji added a bamboo-shoot-shaped cookie, Takenoko no Sato, and Japan has argued over the two ever since: the public factory tour at Meiji's Takatsuki plant in Osaka, where both are made, still ends with a vote.

Product facts here are checked against the maker's own page: meiji.co.jp (opens in a new tab)