The cracker one
Meiji Kinoko no Yama — Japanese Mushroom Chocolate, 66g
$5.99
$9.08 per 100 gYou are looking at this one
The range
Which one do I need?
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The cookie one
Meiji Takenoko no Sato Chocolate Cookie Snack — 63g
$5.99
$9.51 per 100 g -
The strawberry version
Meiji Takenoko no Sato Strawberry & Chocolat — 61g
$5.99
$9.82 per 100 g
Product information
About
A crisp little cracker stem with a chocolate cap, shaped like a mushroom. The cap is two chocolates, one cocoa-forward, one milkier, and the stem is a dry, lightly salted cracker, so the chocolate does the sweetness and the stem does the crunch. Buy it if you want chocolate with a crisp, dry bite; if you want a soft cookie under your chocolate, this is the wrong box, its rival Takenoko no Sato is the one.
On the pack: きのこの山, "Kinoko no Yama".
What you're getting
- It has a famous rival, Takenoko no Sato, the bamboo-shoot cookie. Japan has voted on the pair twice, and the mushroom took the last round.
- The stem is a baked cracker: lighter and drier than a biscuit, with a little salt in it. That contrast with the chocolate is the whole idea.
- The box is 66 g. If you remember a bigger one, you're right. Meiji cut it from 74 g in 2025.
- Chocolate travels badly in an Australian summer: the caps can arrive soft. Keep it under 28 °C, and chill the sealed box until a cap snaps rather than bends.
- Allergens: milk, wheat and soy. There is no egg in this recipe. Read the pack's own label before you rely on ours.
Ingredients
The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.
Sugar (foreign and domestic manufacture), wheat flour, vegetable oils, cacao mass, whole milk powder, lactose, shortening, condensed-milk powder, skim milk powder, creaming powder, high-fructose syrup, cocoa butter, malt extract, salt, yeast
emulsifier, raising agent, flavouring. Contains wheat, milk and soy.
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Allergens
The maker declares:
- Allergens
-
- Milk
- Wheat
- Soy
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Details
- Maker
- Meiji
- Prefecture
- Osaka
- Made in
- Japan
In their own words
What Japanese buyers say
- What they like
The chocolate snack I sometimes get an overwhelming craving for is Kinoko no Yama.
たまにとてつもなく食べたくなるチョコ菓子と言えばきのこの山です。
from monolog
- What they like
Reliably delicious, every time.
安定の美味しさです🙂✨
from monolog
- What they like
Perfect work snack! I'm team takenoko, but at work I always reach for kinoko (laughs).
仕事中のおやつにピッタリです！たけのこ派ですが、仕事中はきのこを選んでしまいます笑
from monolog
- What they grumble about
I didn't notice in the shop, but when I got home the smallness of the box surprised me.
買う時は気づかなかったけれど、家に着いて箱の小ささに驚きました。
from monolog
- What they like
So good you'd never guess it's "quasi-chocolate" now.
準チョコを感じさせないくらい美味しかったです。
from monolog
- What they like
Not cloyingly sweet — a taste you don't tire of.
甘さもくどくなく、食べ飽きない味でした。
from monolog
- What they like
The little mushrooms are adorable, and it's incredibly tasty!!
小さいきのこが可愛くて、めちゃくちゃ美味しい！！
from monolog
- What they grumble about
It's become a lot pricier than it used to be. Sad.
昔に比べるとだいぶ高価になりましたね。悲しい。
from monolog
- What they like
A snack adults and kids both love. So, so good.
大人も子供も大好きなお菓子。めちゃくちゃ美味しいですよね。
from monolog
- What they like
I love the smooth chocolate part — though it is admittedly sweet.
なめらかチョコ部分が好き。さすがに甘いなーとは思うが。
from monolog
- What they like
Once you eat it, it's so good that even at the higher price I was fully satisfied!
食べるととても美味しくて高くても大満足でした！
from monolog
- What they like
A comedian on YouTube was trashing kinoko as team-takenoko, so I bought a box to re-check — yep, still firmly team kinoko.
YouTube観てたらおかずクラブのオカリナが断然たけのこ派だそうで、きのこのことを存在価値がわからないくらいめちゃくちゃディスってました。私は断然きのこ派なので、再確認のために購入ｗ やっぱり断然きのこ派でした。
from monolog
- What they grumble about
Expensive (crying).
高い（；＿；）
from monolog
- What they like
I buy it wherever I spot it. One of those snacks I never want to disappear.
見かけた先々で購入してます。無くならないで欲しいお菓子のひとつです。
from monolog
- What they like
Delicious 💕
おいしいです💕
from monolog
Real quotes from Japanese review sites (monolog), translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Meiji
- Osaka
Kinoko no Yama started in Meiji's laboratory around 1970, as an answer to a small question: what else could be done with the little moulded chocolates the company already made? Five years of tinkering later, the answer turned out to be a mushroom, a chocolate cap moulded onto a baked cracker stem, and it reached shops in 1975. Inside Meiji, the shape was reportedly dismissed at first as a strange little snack. It passed its fiftieth anniversary in 2025.
In 1979 Meiji gave it a sibling, Takenoko no Sato, a bamboo-shoot-shaped cookie, and Japan has argued about the two ever since. The public factory tour at Meiji's Takatsuki plant in Osaka, where both are made, ends with a vote.
Product facts here are checked against the maker's own page: meiji.co.jp (opens in a new tab)
Often bought together
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Meiji Kinoko no Yama — Japanese Mushroom Chocolate, 66g
$5.99
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