Strawberry, the original
Morinaga Hi-Chew Strawberry Soft Chewy Candy 12 Pieces
$3.45 AUD
You are looking at this one
Made byMorinaga & Co.Tokyo, Japan
Morinaga Hi-Chew Strawberry Soft Chewy Candy 12 Pieces
This is strawberry Hi-Chew from Japan, the flavour the whole line started with: a stick of 12 individually wrapped soft chews.
Regular price $3.45AUD
Also in the range
How many to add
- Postage is calculated at checkout on the weight of your parcel.
- Dispatched from Sydney within 2 business days.
Why we say this
Strawberry was the first Hi-Chew flavour when the line launched in Japan in 1975, and this stick ranked 50th by sales among more than 12,000 candies on monolog, a Japanese product-review site, in October 2026.
The range
Which one do I need?
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Grape, the classic stick
Morinaga Hi-Chew Grape Soft Chewy Candy 12 Pieces
$3.45 AUD
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Sour lemon, crunchy bits
Morinaga Hi-Chew Suppai-Chew Sour Lemon Soft Candy 12 Pieces
$3.45 AUD
Product information
About
This is strawberry Hi-Chew from Japan, the flavour the whole line started with: a stick of 12 individually wrapped soft chews. It tastes of sweet-sour strawberry with a creamy strawberry-milk note, and the firm chew softens and is gone in a few bites. Buy it if you want a strong strawberry chew with a creamy note; if milk or pork gelatine is off your list, this is the wrong lolly.
On the pack: ハイチュウ ストロベリー (hai-choo sutoroberii), under HI-CHEW in large letters.
What you're getting
- This is the stick made in Japan for Japanese shops, not the export strawberry Hi-Chew sold outside Japan.
- The strawberry is strong and sweet, and tastes more of strawberry flavouring than of fresh fruit.
- It is sticky on dental work: a piece can pull fillings or crowns loose.
- Warmth softens it, so pieces can arrive softer than usual after a hot day in transit.
- Allergens: milk, from a lactic-acid drink in the chew. Read the pack's own label before you rely on ours.
- Also on the label: gelatine, which the maker makes from pork skin. Anyone who avoids pork or meat should skip it.
It is a soft candy you chew and swallow, not a gum.
Ingredients
Glucose syrup (made in Japan), sugar, vegetable fat, gelatine, concentrated strawberry juice, lactic acid bacteria drink (contains milk)
acidulant, glycerol, flavouring, emulsifier, red cabbage colour
For your safety, please check both the information on this page and the printed label on the pack. If anything is unclear or the information differs, please contact us before consuming the product.
Allergens
- Contains
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- Milk
- Dietary notes
-
The gelatine is made from pork skin, and the candy is not halal-certified. It is not vegetarian, vegan or halal.
For your safety, please check both the information on this page and the printed label on the pack. If anything is unclear or the information differs, please contact us before consuming the product.
Details
- Maker
- Morinaga & Co. · Tokyo
- Made in
- Japan
- Net contents
- One stick: 12 individually wrapped pieces (4.6 g each)
Our guide
How to eat it
Good to know
- If a piece gets stuck in hair or clothes, soften it with warm water, not hot, and work it out.
In their own words
What Japanese buyers say
- What they like
It's my favourite Hi-Chew flavour! I keep buying it again!
ハイチュウの中で一番好きな味です！リピート買いしてます！
from monolog, a Japanese review site
- What they grumble about
I could taste strawberry flavouring.
いちごの香料を感じました
from monolog
- What they like
Just the right firmness, and it tasted good too.
ほどよい硬さで、味も美味しかったです。
from monolog
- Mixed feelings
The smell is strong, but my kids love it.
香り強めですが、子どもが大好き
from monolog
- What they like
Sweet, like strawberry milk. Delicious.
甘くて、イチゴミルクって感じがして、美味しいです。
from monolog
- What they grumble about
It feels like it sticks to your teeth.
歯にくっつく感じ。
from mognavi, a Japanese food and drink review site
- What they like
It's so full of strawberry that I keep reaching for another.
いちご感たっぷりでついつい手が伸びます
from monolog
- What they grumble about
It went a bit floppy in my bag, so in summer it might be worth chilling it in the fridge.
バッグに入れておいたら少しフニャっとなったので、夏は冷蔵庫で冷やしても良いかも。
from mognavi
- What they like
Each piece is wrapped, so it's good for sharing with friends!
個包装なので友達と分け合えるのも良い！
from monolog
- Mixed feelings
The intense strawberry taste and smell rise from your mouth to your nose, and for better or worse you know you're eating strawberry.
口の中から鼻に抜けるこのストロベリーの強烈な味と香りが、あぁ、ストロベリーを食べていると良くも悪くも強烈に感じさせてくれるお菓子です。
from mognavi
- What they like
Chew, chew, gulp: gone in seconds.
カミカミゴックン、秒でなくなります。
from monolog
- What they grumble about
Honestly, chomping it open-mouthed at work feels a bit much.
正直、職場で大口開けてくちゃくちゃするのは憚られます。
from mognavi
- What they like
There are lots of flavours, but strawberry is the rich one, and it's delicious!
いろんな味が有りますが、いちごは濃いめで美味しいです！
from monolog
- What they like
I can see why it's been loved for so long.
昔から愛される理由が分かる。
from mognavi
Real quotes from the review sites named on the cards. We show no star rating from those sites.
The maker
Where it comes from
- Morinaga & Co.
- Tokyo
- Founded 1899
Hi-Chew was born in Japan in 1975 with strawberry as its first flavour, and the paper stick followed in 1986. Morinaga & Co. (not to be confused with Morinaga Milk, a separate company) makes it as a soft candy rather than a gum.
Product facts here are checked against the maker's own page: morinaga.co.jp (opens in a new tab)
Often bought together
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Morinaga Hi-Chew Strawberry Soft Chewy Candy 12 Pieces
$3.45 AUD
You are on this one
