Product information
About
A thin, hollow biscuit roll with chocolate cream on the inside instead of a coating on the outside. It shatters when you bite it, and the chocolate is mild rather than rich. Buy it if you want a light, crisp biscuit that happens to be chocolate; if you want a strong chocolate hit, this is the wrong stick. Pocky carries its chocolate on the outside, where you taste it first.
On the pack: ピコラ チョコレート (pi-ko-ra).
What you're getting
- The biscuit wall is thin enough to shatter rather than snap, and it crumbles as you eat it.
- It is a lining, not a filled centre: a thin layer of cream, so this is a biscuit first.
- Ten sticks, in two sealed bags of five, open one and the other keeps.
- If you knew Picola in Japan years ago, the pack is smaller now, the bags went from six sticks each to five, so twelve became ten.
- Allergens: wheat, egg, milk and soy. Read the pack's own label before you rely on ours.
You will see these sold as wafer rolls, cookie sticks, crepe cookies or even "egg rolls": that last one is a translation quirk, not the savoury Chinese-American roll. Whatever a seller calls it, it is a sweet biscuit. Toppo and Pocky are two other Japanese biscuit sticks sold here.
Allergens
The maker declares:
- Allergens
-
- Wheat
- Egg
- Milk
- Soy
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Details
- Maker
- Yamazaki Biscuits
- Made in
- Japan
- Net contents
- 10 sticks, two sealed bags of five
Our guide
How to eat it
- Each bag of five is sealed on its own, so you can open one and the second keeps.
- It crumbles as you bite: eat it over a plate if you mind crumbs.
In their own words
What Japanese buyers say
- What they like
Love it. Crisp, I kept eating and it was gone straight away.
大好き。サクサクどんどん食べてすぐ無くなりました。
from monolog
- What they like
Bought Picola again after ages — that nostalgic old sweet. Crisp, chocolate coated inside, still delicious.
昔からある懐かしいお菓子のピコラ久しぶりに購入しました。サクサクで中にチョコがコーティングしていて、やっぱり美味しい〜。
from monolog
- What they grumble about
Oi!!! You cut it from 6 sticks to 5!!!
おい！！！6本入りから5本に減らしたやろ！！！
from monolog
- What they like
Bought it again after a while! The crisp cookie with chocolate inside is delicious — I just keep eating one after another 🍫
久しぶりに購入！サクサククッキーの中にチョコレートの組み合わせが美味しくて次から次へと食べちゃう🍫
from mognavi
- What they like
The cookie was crisp. The chocolate inside was restrained in sweetness and easy to eat. It made me want to try the other flavours.
クッキー生地がサクサクでした。中のチョコは甘さ控えめで食べやすかったです。他の味も食べてみたくなりました。
from mognavi
- What they like
Ate it after a while — this shop has bargain days.
久しぶりに食べた。ここはお買い得日がある
from monolog
- What they grumble about
The price went up AND they've made it too thin… are they trying to turn it into Toppo? The taste seems carried over, but this thinness is laughable.
値段もあがってますがそれに加えて細くしすぎです…トッポ並にする気なんでしょうか？味はそのまま引き継げてると思いますが、この細さは笑えてきますね。
from monolog
- What they like
I end up buying it every single shopping trip.
買物行くたびに買ってしまいますね。
from monolog
- What they like
First time eating it. It was delicious.
初めて食べました。 美味しかったです。
from monolog
- What they like
I usually buy the strawberry flavour, but…
いつもはいちご味を買っていますが
from monolog
- What they grumble about
I wonder whether the chocolate has been reduced…
チョコが少なくなったのかしら…
from monolog
Our tip: The chocolate is a thin lining around the inside of the roll, not a filled centre — it was never a thick layer.
- What they like
My child was thrilled, saying it was really tasty.
子どもがとても美味しいと喜んでいました。
from monolog
- What they like
Made it the snack for my two children.
2人の子どおやつにしました。
from monolog
- What they like
Even with inflation it's still on the cheaper side; I buy it when I want something sweet. Tasty.
物価高の中、まだ安い方なので、甘いものが食べたくなったら買います。美味しいです。
from monolog
- What they grumble about
The chocolate tastes thin… a cheap taste…
チョコの味がうすくて、、、安い味、、、
from monolog
- What they like
The chocolate is coated on the inside, so you can eat it without messy hands even in summer.
中にチョコレートがコーティングされていて、夏場でも手が汚れずに食べれます。
from monolog
Real quotes from Japanese review sites (monolog, mognavi), translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Yamazaki Biscuits
Picola has been on Japanese shelves since 1976, which makes 2026 its fiftieth year.
It is a thin sheet of biscuit rolled into a hollow tube, with the cream run around the inside rather than over the outside. The line runs to four flavours: chocolate, strawberry, custard, and a sweet-potato one for autumn.
Product facts here are checked against the maker's own page: yamazaki-biscuits.co.jp (opens in a new tab)
Often bought together
-
YBC Picola Chocolate Cream Filled Wafer Rolls — 10 Sticks
$4.73
You are on this one
