Product information
About
A thin, hollow biscuit roll with chocolate cream on the inside instead of a coating on the outside. It shatters when you bite it, and the chocolate is mild rather than rich. Buy it if you have found chocolate biscuits too rich to eat more than one of; if you want a strong chocolate hit, this is the wrong stick. Pocky carries its chocolate on the outside, where you taste it first.
On the pack: ピコラ チョコレート (pi-ko-ra).
What you're getting
- The biscuit wall is thin enough to shatter rather than snap, and it crumbles as you eat it.
- It is a lining, not a filled centre: a thin layer of cream, so this is a biscuit first.
- Ten sticks in one box, as two sealed bags of five: a shelf ticket that says "2 packs" means this one box.
- If you knew Picola in Japan years ago, the pack is smaller now: the bags went from six sticks each to five, so twelve became ten.
- Allergens: wheat, egg, milk and soy. Read the pack's own label before you rely on ours.
You will see these sold as wafer rolls, cookie sticks, crepe cookies or even "egg rolls": that last one is a translation quirk, not the savoury Chinese-American roll. Whatever a seller calls it, it is a sweet biscuit. Toppo and Pocky are two other Japanese biscuit sticks sold here.
Allergens
- Contains
-
- Wheat
- Egg
- Milk
- Soy
For your safety, please check both the information on this page and the printed label on the pack. If anything is unclear or the information differs, please contact us before consuming the product.
Nutrition
| Per bag (24.5 g) | Per 100 g | |
|---|---|---|
| Energy | 494 kJ (118 kcal) | 2015 kJ (482 kcal) |
| Protein | 1.6 g | 6.5 g |
| Fat | 4.5 g | 18.4 g |
| Carbohydrate | 18.0 g | 73.5 g |
| Sodium | 31 mg | 129 mg |
From the Japanese pack's nutrition panel — not the Australian nutrition information panel. The Japanese pack gives no saturated fat or sugars figure. The per-100 g column, the kJ figures and sodium (from the pack's salt equivalent, 食塩相当量, ÷ 2.54) are our calculation.
Details
- Maker
- Yamazaki Biscuits · Ibaraki
- Made in
- Japan
- Net contents
- 10 sticks, two sealed bags of five, 49 g
Our guide
How to eat it
Good to know
- Each bag of five is sealed on its own, so you can open one and the second keeps.
- It crumbles as you bite: eat it over a plate if you mind crumbs.
- Keep it out of the sun. If the chocolate inside melts and sets again it can turn white; that is the fat, still fine to eat, just a little less flavour.
In their own words
What Japanese buyers say
- What they like
Love it. Crisp, I kept eating and it was gone straight away.
大好き。サクサクどんどん食べてすぐ無くなりました。
from monolog, a Japanese review site
- What they like
Bought Picola again after ages — that nostalgic old sweet. Crisp, chocolate coated inside, still delicious.
昔からある懐かしいお菓子のピコラ久しぶりに購入しました。サクサクで中にチョコがコーティングしていて、やっぱり美味しい〜。
from monolog
- What they grumble about
Oi!!! You cut it from 6 sticks to 5!!!
おい!!!6本入りから5本に減らしたやろ!!!
from monolog
- What they like
Bought it again after a while! The crisp cookie with chocolate inside is delicious — I just keep eating one after another 🍫
久しぶりに購入!サクサククッキーの中にチョコレートの組み合わせが美味しくて次から次へと食べちゃう🍫
from mognavi, a Japanese food and drink review site
- What they like
The cookie was crisp. The chocolate inside was restrained in sweetness and easy to eat. It made me want to try the other flavours.
クッキー生地がサクサクでした。中のチョコは甘さ控えめで食べやすかったです。他の味も食べてみたくなりました。
from mognavi
- What they like
Ate it after a while — this shop has bargain days.
久しぶりに食べた。ここはお買い得日がある
from monolog
- What they grumble about
The price went up AND they've made it too thin… are they trying to turn it into Toppo? The taste seems carried over, but this thinness is laughable.
値段もあがってますがそれに加えて細くしすぎです…トッポ並にする気なんでしょうか?味はそのまま引き継げてると思いますが、この細さは笑えてきますね。
from monolog
- What they like
I end up buying it every single shopping trip.
買物行くたびに買ってしまいますね。
from monolog
- What they like
First time eating it. It was delicious.
初めて食べました。 美味しかったです。
from monolog
- What they like
Convenience stores sell similar foreign-made snacks, but this Japanese-made one tastes better!
コンビニなどで似た外国産のお菓子がありますが、国産のこちらの方が美味しいです!
from monolog
- What they grumble about
I wonder whether the chocolate has been reduced…
チョコが少なくなったのかしら…
from monolog
Our tip: The chocolate is a thin lining around the inside of the roll, not a filled centre.
- What they like
My child was thrilled, saying it was really tasty.
子どもがとても美味しいと喜んでいました。
from monolog
- What they like
Made it the snack for my two children.
2人の子どおやつにしました。
from monolog
- What they like
Even with inflation it's still on the cheaper side; I buy it when I want something sweet. Tasty.
物価高の中、まだ安い方なので、甘いものが食べたくなったら買います。美味しいです。
from monolog
- What they grumble about
The chocolate tastes thin… a cheap taste…
チョコの味がうすくて、、、安い味、、、
from monolog
- What they like
The chocolate is coated on the inside, so you can eat it without messy hands even in summer.
中にチョコレートがコーティングされていて、夏場でも手が汚れずに食べれます。
from monolog
Real quotes from the review sites named on the cards. We show no star rating from those sites.
The maker
Where it comes from
- Yamazaki Biscuits
- Ibaraki
Picola has been on Japanese shelves since 1976, so 2026 is its fiftieth anniversary, and it comes from the one factory of Yamazaki Biscuits (the YBC on the box), in Koga, in Ibaraki prefecture north of Tokyo.
The standing flavours are chocolate, strawberry and custard; the maker adds seasonal ones, such as a sweet-potato one for autumn and the white winter-milk Picola.
Product facts here are checked against the maker's own page: yamazaki-biscuits.co.jp (opens in a new tab)
Often bought together
-
YBC Picola Chocolate Cream Filled Wafer Rolls 10 Sticks
$4.73 AUD
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