Product information
About
Bibimbap you heat in the microwave, with the rice already in the box. Gochujang, the Korean fermented chilli paste, sweet as much as hot, gives it a savoury warmth, and under the sauce sit eight toppings: carrot, bamboo shoot, lotus root, soybean sprouts, minced beef, wood ear, stem lettuce and sesame. If you want a hot meal out of the cupboard in three minutes and you like something with chew in it, this is it.
丸美屋 ビビンバ. Marumiya bibimba. The pack romanises it "Bibimba"; in Australia you will mostly see it spelled bibimbap. Same dish either way. One thing the packet insists on: stir it right through once it is heated. That is the last step, not an optional one.
This is a Japanese take on a Korean dish: made by a Japanese company, for Japanese supermarkets. It is not a Korean product and does not pretend to be one. You can taste that in the vegetables: lotus root and bamboo shoot are Japanese choices, and Japanese eaters notice it too. Worth knowing before you open it.
What you're getting
- Mildly spicy, and sweet with it: gochujang warmth rather than chilli heat. Japanese buyers genuinely disagree about how hot it lands, though: some find it too much, others say it is barely spicy at all. If you are sensitive to chilli, treat it as a maybe rather than a safe bet.
- You chew this one. The lotus root, the bamboo shoot and the stem lettuce all keep their snap. It is a bowl with chew in it rather than a soft one.
- The rice comes with it. Inside the box is a sealed tray of Japanese short-grain rice and a separate pouch of topping: you are not buying a sauce to pour over rice you cooked yourself.
- Two of the eight have names worth getting right. Yama-kurage is dried stem lettuce: a vegetable stem named for its snap, no jellyfish involved, whatever the translations say. Kikurage is wood ear mushroom, a genuine fungus and the soft, springy one.
- It is a modest bowl: 254 g, 160 g of it rice. Right for a desk lunch or a smaller dinner, and a big appetite will want something alongside it. The photo on the box is styled, what is in the tray is one honest single serve.
- This is Marumiya's everyday supermarket range rather than their premium one, a weeknight product in Japan, and priced there like one.
- Allergens: contains wheat, sesame, soy and beef, so there is no vegetarian way to eat this one. The seasoning also includes a seafood extract of unspecified type, so if you avoid fish or shellfish, this is one to skip. Read the pack's own label before you rely on ours.
One expectation worth setting: this is not the stone-bowl version with the crisped rice crust. You tip, heat and stir, so there is no seared bottom and no toasty edge to it.
Heating it: peel the lid right off the rice tray, tip the pouch of topping over the rice and level it out, then rest the lid back on loosely. It will not re-seal, and it is not meant to. The pack's own guide is about three minutes at 500W, or two and a half at 600W. Check the middle before you stir, and if the rice is still firm underneath keep going: it can want noticeably longer than those times suggest. Never use a toaster oven or a conventional oven, never heat it with the lid still sealed, and skip the microwave's automatic reheat setting. Then stir it right through.
Ingredients
The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.
Rice: Japanese short-grain rice, acidity regulator.
Topping: vegetables (carrot, bamboo shoot, lotus root, soybean sprouts, yama-kurage stem lettuce), gochujang, sugar, soy sauce, sesame oil, beef, wood ear mushroom, garlic paste, sesame, flavoured oil, seafood extract, salt, spices, seasoning (amino acids), thickener (xanthan gum), carotenoid colour.
Contains wheat, beef, sesame and soy.
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Allergens
The maker declares:
- Allergens
-
- Wheat
- Sesame
- Soy
- Dietary notes
-
The seasoning contains a seafood extract that names no species. Japanese labelling requires only prawn and crab on the allergen line, so neither we nor the pack can tell you which fish or shellfish it is: if you avoid either, this is not a safe one to choose. The topping also carries beef, so there is no vegetarian way to eat this one.
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Details
- Maker
- Marumiya
- Prefecture
- Tokyo
- Made in
- Japan
- Net contents
- One box: 254 g, of which 160 g is rice and 94 g is the gochujang topping
Our guide
How to eat it
- An egg on top is worth trying: fried or soft-poached, stirred through while everything is still hot.
- Heat it to the pack's own guide, about three minutes at 500W, or two and a half at 600W, then check the middle before you stir. If the rice is still firm underneath, keep heating: it can want noticeably longer than the pack's times suggest.
- Mix it thoroughly once it is out. The sauce sits on top and the rice underneath stays plain until you do.
- Eat it straight from the tray. It is the serving dish, and the box folds flat afterwards.
In their own words
What Japanese buyers say
- What they like
I never expected bibimbap this good from just tipping the topping over the rice and microwaving it three minutes.
ご飯に具をかけて3分間レンジに入れるだけでこんなにもレベルの高いビビンバを食べられるとは思わなかった。
from monolog
- What they grumble about
It wasn't hot at all, and an odd sweetness bothered me.
全く辛くなく変な甘さが気になりました。
from monolog
- What they like
It's a touch hot for me, but it's easy and the size is spot on.
ちょっと私には辛いけど、手軽で量も丁度よくて良かったです。
from monolog
- What they like
There's plenty of topping in it, so it's satisfying.
たくさん具が入っていて満足感があります。
from monolog
- What they grumble about
The chunky bits (lotus root?) sort of kill the bibimbap feel for me.
ゴロゴロした具(レンコン?)のせいでビビンバ感が無くなってしまっている気がする。
from monolog
- What they like
A soft-poached or fried egg on top works well too.
温玉や目玉焼きを乗せても○
from monolog
- What they like
It's done entirely in the microwave with no washing up — perfect.
レンジで完結して洗い物も出ないし、完璧。
from monolog
- What they grumble about
It took me eight minutes total at 500W before the rice softened up.
ご飯が柔らかくなるまでに500wでトータル8分加熱しました。
from monolog
Our tip: Check the middle before you stir, and keep heating if the rice is still firm underneath — it's in our usage tips.
- What they like
Tasty, but on the hot side.
美味しいけど辛め。
from monolog
- What they like
The heat and the serving size were both just right.
辛さや分量などちょうど良かったです。
from monolog
- What they grumble about
Everyone says it's delicious, but for me it was far too salty with no savouriness — just heat, nothing else. I didn't enjoy it.
みんな美味しいと言っていますが、個人的にはしょっぱすぎだし旨みがないただ辛いだけ、美味しくありませんでした。
from monolog
- What they like
Adding an egg made it even better.
玉子を入れて食べるとさらに美味しかったです。
from monolog
- What they grumble about
Personally I'd want a bit more heat, but as a product it's very tasty!
私としては辛さがもう少し欲しいところですが、商品としてはとても美味しいです!
from monolog
- What they like
It keeps at room temperature with about a month of date on it, so it's handy to keep stocked.
常温保存できて賞味期限も1ヶ月くらいあるから常備しておくのに便利。
from monolog
- What they like
My uni-student daughter keeps them in her seminar room — she says it's handy being able to eat whenever she wants.
大学生の娘がゼミ室にストックして、食べたいときに食べられるのが便利だそうです。
from monolog
- What they grumble about
You only stir it, so the toasty note is missing.
混ぜるだけなので香ばしさは物足りず。
from monolog
- What they like
I keep a stack in my locker at work as emergency food.
職場のロッカーに積んでおいて非常食にしている
from monolog
- What they like
You just tip the topping on and microwave it — that's the whole job.
具材乗っけてレンチンだけで出来て良い。
from monolog
- What they grumble about
The serving's on the small side so it leaves you wanting a bit more, but it tastes good.
量が少なめなので少し物足りないですが、味は美味しいです。
from monolog
- What they like
Marumiya's rice bowls of this type never miss.
丸美屋の、このタイプのご飯はハズレが無い。
from monolog
Real quotes from Japanese review sites (monolog), translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Marumiya
- Tokyo
- Founded 1927
Marumiya started in 1927 as a food research laboratory in Tokyo, and its first product was a furikake: the dry seasoning you shake over a bowl of rice. That is still what the name means in Japan. Noritama, launched in January 1960, is still on supermarket shelves there.
Rice is the thread through everything they have made. They started making pouch-sterilised ready meals in 1970, the kind that keep in the cupboard until you open them, and in 1999 they began selling sets built around rice pre-cooked and sealed in its own tray. This bowl is the same idea, twenty-odd years on.
The company is still in Suginami, in western Tokyo. This particular bowl is put together further north, at a plant in Shibata, Niigata: rice country.
Product facts here are checked against the maker's own page: marumiya.co.jp (opens in a new tab)
Often bought together
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Marumiya Instant Bibimbap with Rice — 254g
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