Made byMarumiyaTokyo, Japan

Marumiya Instant Bibimbap with Rice — 254g

Bibimbap you heat in the microwave, with the rice already in the box.

Regular price $7.69AUD

$3.03 per 100 g
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Why we say this

Marumiya has been selling this bowl for at least a decade, renewing the pack in 2016 and again in 2019, and it belongs to a permanent range of eighteen microwave rice bowls on Japanese supermarket shelves. On the Japanese review site monolog it ranks 23rd of 1,683 products for sales in the packed-rice category, rated 4.07 from 983 ratings and 396 written reviews (checked August 2026). It is not what the company is famous for: in Japan the Marumiya name means Noritama rice seasoning and mapo tofu mixes, and both carry more than ten times this bowl's review count on the same site.

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Product information

About

Bibimbap you heat in the microwave, with the rice already in the box. Gochujang, the Korean fermented chilli paste, sweet as much as hot, gives it a savoury warmth, and under the sauce sit eight toppings: carrot, bamboo shoot, lotus root, soybean sprouts, minced beef, wood ear, stem lettuce and sesame. If you want a hot meal out of the cupboard in three minutes and you like something with chew in it, this is it.

丸美屋 ビビンバ. Marumiya bibimba. The pack romanises it "Bibimba"; in Australia you will mostly see it spelled bibimbap. Same dish either way. One thing the packet insists on: stir it right through once it is heated. That is the last step, not an optional one.

This is a Japanese take on a Korean dish: made by a Japanese company, for Japanese supermarkets. It is not a Korean product and does not pretend to be one. You can taste that in the vegetables: lotus root and bamboo shoot are Japanese choices, and Japanese eaters notice it too. Worth knowing before you open it.

What you're getting

  • Mildly spicy, and sweet with it: gochujang warmth rather than chilli heat. Japanese buyers genuinely disagree about how hot it lands, though: some find it too much, others say it is barely spicy at all. If you are sensitive to chilli, treat it as a maybe rather than a safe bet.
  • You chew this one. The lotus root, the bamboo shoot and the stem lettuce all keep their snap. It is a bowl with chew in it rather than a soft one.
  • The rice comes with it. Inside the box is a sealed tray of Japanese short-grain rice and a separate pouch of topping: you are not buying a sauce to pour over rice you cooked yourself.
  • Two of the eight have names worth getting right. Yama-kurage is dried stem lettuce: a vegetable stem named for its snap, no jellyfish involved, whatever the translations say. Kikurage is wood ear mushroom, a genuine fungus and the soft, springy one.
  • It is a modest bowl: 254 g, 160 g of it rice. Right for a desk lunch or a smaller dinner, and a big appetite will want something alongside it. The photo on the box is styled, what is in the tray is one honest single serve.
  • This is Marumiya's everyday supermarket range rather than their premium one, a weeknight product in Japan, and priced there like one.
  • Allergens: contains wheat, sesame, soy and beef, so there is no vegetarian way to eat this one. The seasoning also includes a seafood extract of unspecified type, so if you avoid fish or shellfish, this is one to skip. Read the pack's own label before you rely on ours.

One expectation worth setting: this is not the stone-bowl version with the crisped rice crust. You tip, heat and stir, so there is no seared bottom and no toasty edge to it.

Heating it: peel the lid right off the rice tray, tip the pouch of topping over the rice and level it out, then rest the lid back on loosely. It will not re-seal, and it is not meant to. The pack's own guide is about three minutes at 500W, or two and a half at 600W. Check the middle before you stir, and if the rice is still firm underneath keep going: it can want noticeably longer than those times suggest. Never use a toaster oven or a conventional oven, never heat it with the lid still sealed, and skip the microwave's automatic reheat setting. Then stir it right through.

Ingredients

The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.

Rice: Japanese short-grain rice, acidity regulator.

Topping: vegetables (carrot, bamboo shoot, lotus root, soybean sprouts, yama-kurage stem lettuce), gochujang, sugar, soy sauce, sesame oil, beef, wood ear mushroom, garlic paste, sesame, flavoured oil, seafood extract, salt, spices, seasoning (amino acids), thickener (xanthan gum), carotenoid colour.

Contains wheat, beef, sesame and soy.

The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.

Allergens

The maker declares:

Allergens
  • Wheat
  • Sesame
  • Soy
Dietary notes

The seasoning contains a seafood extract that names no species. Japanese labelling requires only prawn and crab on the allergen line, so neither we nor the pack can tell you which fish or shellfish it is: if you avoid either, this is not a safe one to choose. The topping also carries beef, so there is no vegetarian way to eat this one.

The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.

Details
Maker
Marumiya
Prefecture
Tokyo
Made in
Japan
Net contents
One box: 254 g, of which 160 g is rice and 94 g is the gochujang topping

Our guide

How to eat it

  • An egg on top is worth trying: fried or soft-poached, stirred through while everything is still hot.
  • Heat it to the pack's own guide, about three minutes at 500W, or two and a half at 600W, then check the middle before you stir. If the rice is still firm underneath, keep heating: it can want noticeably longer than the pack's times suggest.
  • Mix it thoroughly once it is out. The sauce sits on top and the rice underneath stays plain until you do.
  • Eat it straight from the tray. It is the serving dish, and the box folds flat afterwards.

Real quotes from Japanese review sites (monolog), translated by us. We show no star rating from those sites.

The maker

Where it comes from

  • Marumiya
  • Tokyo
  • Founded 1927

Marumiya started in 1927 as a food research laboratory in Tokyo, and its first product was a furikake: the dry seasoning you shake over a bowl of rice. That is still what the name means in Japan. Noritama, launched in January 1960, is still on supermarket shelves there.

Rice is the thread through everything they have made. They started making pouch-sterilised ready meals in 1970, the kind that keep in the cupboard until you open them, and in 1999 they began selling sets built around rice pre-cooked and sealed in its own tray. This bowl is the same idea, twenty-odd years on.

The company is still in Suginami, in western Tokyo. This particular bowl is put together further north, at a plant in Shibata, Niigata: rice country.

Product facts here are checked against the maker's own page: marumiya.co.jp (opens in a new tab)