Made byMarumiyaTokyo, Japan

Marumiya Tenshinhan Crab Omelette Rice Bowl — 305g

This is a soft-set egg omelette over Japanese short-grain rice under a thick, glossy sauce, with the rice already in the box.

Regular price $7.69AUD

$2.52 per 100 g
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Why we say this

Marumiya launched this bowl in August 2021 into its microwave rice-bowl range, which runs to eighteen varieties counting the seasonal ones and sits on supermarket shelves across Japan. On the Japanese review site monolog it is rated 4.33 from 102 ratings, left by buyers spread across the country rather than any one region. It is not what the company is known for: in Japan the Marumiya name means Noritama rice seasoning and the mapo tofu mix it has made since 1972.

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Product information

About

This is a soft-set egg omelette over Japanese short-grain rice under a thick, glossy sauce, with the rice already in the box. There is no vinegar, ketchup or tomato in the topping, it is soy, sesame oil and a stock of chicken, pork and bonito, a dried fish: thickened until it clings to every grain. If you want a hot Chinese-style meal out of the cupboard in about three minutes, this is it.

丸美屋 天津飯. Marumiya tenshinhan. Search that word and four of the first ten results are a Dragon Ball character; the dish is the older one. The name means "Tianjin rice", after the Chinese port city, though the dish itself was invented in Japan. It is the sort of thing you eat at a lunch counter there rather than make at home. If you know egg foo young you are close: the names share a root, and this is that idea served over rice.

What you're getting

  • Not the sweet-and-sour one. This is the thing to know before you open it: tenshinhan is made two ways in Japan, and the version Australians tend to picture, the red, tangy, sweet-vinegar sauce, is the other one. Read this pack's ingredients and there is no vinegar, no ketchup and no tomato in the topping at all: it is built on soy, sesame oil and a savoury stock instead.
  • You taste the egg first, and it stays soft. Marumiya's own word for it is funwari: light and airy, and it comes out of the microwave silky rather than rubbery, which is the thing that usually goes wrong with an egg dish you reheat.
  • The rice comes with it. Inside the box is a sealed tray of Japanese short-grain rice and a separate pouch of topping: you are not buying a sauce to pour over rice you cooked yourself.
  • The crab is crab stick, and crab is still an allergen here. The pink threads through the egg are kanikama: a crab-flavoured fish cake, not crab meat. But it is made with crab, and the pack declares crab, so it is not safe for a crab allergy.
  • It is a modest bowl: a 305 g pack, 160 g of it rice. Right for a desk lunch or a lighter dinner, and a big appetite will want something alongside.
  • Allergens: contains egg, wheat, crab, sesame and soy. The pack also declares chicken and pork, which Japan asks for and Australia does not treat as allergens. Read the pack's own label before you rely on ours.

Heating it, and one step worth getting right: peel the lid right off the rice tray, tip the pouch of topping over the rice and level it out, then rest the lid back on loosely. It will not re-seal, and it is not meant to. The pouch itself never goes in the microwave. The pack's own guide is about three minutes at 500W, or two and a half at 600W: it also lists roughly a minute and a half at 1000W. If your microwave is more powerful than the pack assumes, use the shorter time and check the middle before you stir. Never use an oven or a toaster oven, never heat it with the lid still sealed, and skip the microwave's automatic reheat setting: the maker warns it overheats the tray. There is a stovetop route too, and its rule is the opposite: the rice tray goes into boiling water with its lid still on for about fifteen minutes, and the topping pouch goes in unopened for five.

It lives in the cupboard, not the fridge, nothing here needs refrigerating until you open it. The whole carton folds flat when you are done.

Ingredients

The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.

Rice: Japanese short-grain rice, acidity regulator.

Topping: egg, spring onion, soybean oil, crab-flavoured kamaboko (fish paste), sugar, salt, extracts (chicken, pork, bonito), soy sauce, sesame oil, flavoured oil, spices, thickener (modified starch, xanthan gum), modified starch, seasoning (amino acids etc.), trehalose, pH adjuster, colours (carotenoid, red yeast rice).

Contains egg, wheat, crab, sesame, soy, chicken and pork.

The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.

Allergens

The maker declares:

Allergens
  • Egg
  • Wheat
  • Crab
  • Sesame
  • Soy
Dietary notes

Chicken and pork are in it only as extracts in the seasoning: there is no chicken or pork meat in the topping.

The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.

Details
Maker
Marumiya
Prefecture
Tokyo
Made in
Japan
Net contents
One box: 305 g, of which 160 g is rice and 145 g is the crab-and-egg topping

Our guide

How to eat it

  • Tip the topping out over the rice and heat it to the pack's guide, about three minutes at 500W, two and a half at 600W, or roughly a minute and a half at 1000W. The pouch never goes in the microwave. If you use the boiling-water method instead the rule flips: the pouch goes in sealed and unopened.
  • Fold the rice up from the bottom as you eat. The sauce sits on top, and eating straight down leaves you short of it before the rice runs out.
  • Eat it straight from the tray. It is the serving dish, and the carton folds flat afterwards.

Real quotes from Japanese review sites (monolog, rakuten, necodaidocoro), translated by us. We show no star rating from those sites.

The maker

Where it comes from

  • Marumiya
  • Tokyo
  • Founded 1927

Marumiya started in 1927 as a food research laboratory in Tokyo, and its first product was a furikake: the dry seasoning you shake over a bowl of rice. That is still what the name means in Japan. Noritama, launched in January 1960, is still made.

Chinese food is their other home, which is less obvious from outside Japan. They have made a mapo tofu mix, the Sichuan-style braised tofu dish, since 1972, and it holds about half its category in Japan. They moved into retort cooking in 1970, sealed pouches, heat-sterilised so they keep without a fridge, and in 1999 began selling sets built around packed rice. This bowl is the two ideas put together.

The company is still in Suginami, in western Tokyo, and turns a hundred in 2027. This particular bowl is assembled further north, at a plant in Shibata, Niigata: rice country.

Product facts here are checked against the maker's own page: marumiya.co.jp (opens in a new tab)