Bourbon Mt Fuji Alfort — Milk Chocolate on Wholemeal Biscuit, 14 Pieces

Milk chocolate on a crisp, lightly salted wholemeal biscuit, with a snow-capped Mount Fuji moulded into the top of every piece and the snow picked out in white chocolate. It tastes like an Alfort, because it is one, sweet chocolate against a wheaty, faintly salty biscuit, and the closest thing you already know is a chocolate digestive.

This is Bourbon's souvenir edition rather than the everyday box. Alfort itself is one of Japan's biggest sellers, the 147 g share bag was the country's best-selling confectionery item for four months running to October 2025, but that is the supermarket bag; this fourteen-piece box is made for the souvenir counter rather than the snack aisle, which is why it isn't one you'd come across in a Japanese supermarket either.

富士山アルフォート, the name on the box, if you're matching it to something you saw over there.

What you're getting

• Taste: Milk chocolate over a wholemeal biscuit. Pay attention to the biscuit rather than the chocolate: it's lightly salted, and that's the part Australians don't see coming.
• All fourteen: Every piece carries the mountain, and the snow on the peak is white chocolate. The ordinary Alfort has no white chocolate on it at all.
• Wrapped one by one: Fourteen separate wrappers, each printed with the same mountain in metallic blue. In Japan this is a box you carry back to the office and hand round, and the wrapping is what makes that work.
• The pieces are bigger: Each one is about twice the weight of an Alfort Mini, so this is a fair bit more chocolate than the little blue box even before you count the extra two.
• In summer: It will arrive soft. It tastes the same once it firms up, but the moulded peak is the first thing to go, and on this box the peak is rather the point.
• Allergens: Contains milk, wheat and soy. Read the pack's own label before you rely on ours.

If you've not met Alfort before: the chocolate is a slab set on top of the biscuit rather than a coating wrapped around it, which is why the moulding comes out so sharp. Does it taste different from a normal Alfort? Opinion is genuinely split, so the only difference we can state plainly is the one you can see: the white chocolate on the peak.

Two things worth knowing if you're comparing listings elsewhere. It is not a limited edition, whatever you may read. It's a standing regional line that goes through the souvenir channel rather than the supermarket. And descriptions of "two designs, twelve mountains and four sailing ships" belong to the older sixteen-piece box, which Bourbon no longer lists; this one is fourteen, all mountains.

The two other Alforts you're most likely to have met are different products again. Alfort Mini is the little blue box of twelve small pieces: we sell that one too. The regular Alfort is the full-size biscuit, sold in boxes of nine and in share bags. Both of those carry Bourbon's sailing ship stamped into the chocolate; of the three, only this box has the mountain.