Bourbon Alfort Mini Chocolate — Milk Chocolate on Wholemeal Biscuit, 12 Pieces (55g)

Milk chocolate on a crisp, lightly salted wholemeal biscuit, twelve little pieces in a blue box. It's sweet, but the salt keeps it from tipping into sugary, and the closest thing you'll already know is a chocolate digestive.

If you've not come across it before: in Japan this is an everyday supermarket chocolate, not a gift or a special-occasion one. It's properly popular: the big share-bag version was the single best-selling confectionery in the whole country for four months running in 2025, and it's mostly adults in their thirties and forties buying it. That's the range, not this box. Office drawers rather than lunchboxes.

アルフォート, the name on the box, if you're matching it to something you saw in Japan.

What you're getting

• Taste: Milk chocolate over a wholemeal biscuit. Pay attention to the biscuit rather than the chocolate: it's lightly salted, and that's the bit Australians don't see coming.
• Texture: The biscuit snaps; the chocolate is soft at room temperature and firm when chilled. Getting that balance right is the whole trick, and there's a name for it in Japan, the golden ratio.
• How much you'll eat: Twelve pieces sounds like several sittings. "I'll just have a couple" is famous last words with these: there's no resealable wrapper, because the box isn't built for one.
• In summer: It will arrive soft. That's normal for this chocolate, and it's a cosmetic problem rather than a taste one.
• Allergens: Contains milk, wheat and soy. The same factory lines also run egg products. Read the pack's own label before you rely on ours.

If you see 59 g on another Australian listing, that's the old pack. Bourbon dropped it to 55 g in early 2025 and left the barcode unchanged.

Take one box if you're trying it for the first time; more if you already know you like it.