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Product information
About
Pocky made with a properly bitter chocolate: cacao is the first thing on the ingredient list, ahead of both the flour and the sugar, on a cocoa biscuit stick instead of a plain one. The sticks are thicker than ordinary Pocky, and the same length. Buy it if ordinary Pocky is too sweet for you but a block of dark chocolate is more than you want; if 70% dark is already your everyday chocolate, this tastes milder than what you are used to and is the wrong one.
On the pack: ポッキーカカオ60%.
What you're getting
- Cacao comes first on the ingredient list, ahead of the flour and the sugar. That single change is what the whole product is.
- The stick is cocoa, and darker than you expect. It is baked deep brown all the way through, not the pale biscuit under a normal Pocky, and it tastes of cocoa on its own.
- Each stick is thicker, at the same length as a normal Pocky, so a small bag has more in it than it looks.
- "60%" describes the chocolate, not the whole stick. The coating is a 60% cacao chocolate; the biscuit underneath is a biscuit. So it is bitter, but it is not a 60% dark chocolate bar.
- Keep it below 28°C, which is what the pack asks for. It is chocolate on a thin biscuit, and a hot car will finish it.
- Allergens: contains milk, wheat and soy. Read the pack's own label before you rely on ours.
- One thing worth knowing: it contains inulin, an added plant fibre. If fibre supplements upset your stomach, this one has some in it.
How bitter it tastes depends entirely on what you are used to, and Japanese buyers split cleanly along that line: people coming from ordinary Pocky say it is far stronger than "60%" led them to expect, while people who already eat high-cacao chocolate call it mild. Both are describing the same box. It is also worth knowing that Glico quietly made the bags smaller in 2024: the sticks themselves are unchanged, but there is less in a bag than there used to be.
Ingredients
The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.
Cacao mass (produced in Japan), wheat flour, sugar, whole milk powder, wholemeal wheat flour, cocoa powder, shortening, wheat protein, inulin, vegetable oil, salt, yeast
emulsifier, flavouring, seasoning (inorganic salt), raising agent
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Allergens
The maker declares:
- Allergens
-
- Milk
- Wheat
- Soy
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Details
- Maker
- Glico
- Prefecture
- Osaka
- Made in
- Japan
- Net contents
- Two sealed packs in one box
Our guide
How to eat it
- Have it with coffee: iced coffee is the pairing Japanese buyers name most often for this box.
- Give it more than one stick before you judge it. The bitterness is strongest on the first and eases as you go.
- Try one straight from the fridge. Some Japanese buyers chill this box on purpose; one calls it 「ポッキーオンザロック」, Pocky on the rocks.
- Look at the stick, not the box, if you want to see what makes this one different. It is dark brown all the way through, where an ordinary Pocky biscuit is pale.
- Keep it below 28°C, which is what the pack asks for. That means a cupboard rather than a bench in a Sydney summer, and it will not survive a hot car.
In their own words
What Japanese buyers say
- What they like
The cacao really is strong! I'd underestimated 60%.
ほんとにカカオ強い!60%舐めてました。
from mognavi
- What they grumble about
If you're used to high-cacao chocolate, wouldn't you find this fairly sweet?
ハイカカオチョコに慣れてる人なら、割と甘みを感じるのではないでしょうか?
from mognavi
- What they like
Each stick is on the thick side and eats substantially, so one bag is plenty satisfying.
1本1本が太めで食べ応えがあるので、1袋で十分な満足感があります
from mognavi
- What they like
The biggest difference is that even the pretzel is a deep brown.
プレッツェル部まで濃い茶色になっているところが最大の違い。
from mognavi
- What they grumble about
It's bitter.
にがいです。
from monolog
- What they like
Every snap sends cacao aroma up through your nose — better than I expected.
ポキッと食べる度にカカオの香りが鼻に抜ける感じで期待以上に美味しい。
from mognavi
- What they like
A grown-up Pocky — you can keep eating without tiring of it.
飽きずに食べ進められる大人のポッキーって感じ
from mognavi
- What they grumble about
I bought it because I like bitter chocolate, but paired with Pocky I didn't think it was very good.
ビターチョコが好きだから買ってみましたが、ポッキーと一緒だとあまり美味しくないと思いました。
from monolog
- What they like
Of all the Pockys I think the cacao 60% is the best.
ポッキーの中でカカオ60%のポッキーが一番美味しいと思う。
from mognavi
- What they like
The cocoa pretzel and the bitter chocolate are a perfect match — superb!
ココアプレッツェルとビターチョコがぴったりで最高!
from mognavi
- What they grumble about
It has inulin in it and it bloated me — so I won't buy it again.
イヌリンが入ってるのでお腹が張りました なのでもう買いません
from monolog
- What they like
Goes really well with iced coffee.
アイスコーヒーと良く合います。
from mognavi
- What they like
It shoots well past the cacao hit the number 60% puts in your head.
60%という数字からイメージするカカオ感をグンと超えてる。
from mognavi
- What they grumble about
I bought it because it was marked down.
値引きしてましたから買いました。
from monolog
- What they like
Completely, completely different from normal Pocky!
ノーマルのポッキーとは全然違う違う❣️
from mognavi
- What they like
The cacao is on the rich side, but it's a Pocky at heart so it goes down crisply!
カカオが濃いめなんだけど基本がポッキーだからサクサクいける!
from monolog
- What they grumble about
What is this sourness when you put it in your mouth?
この口に含んだ時の酸味は何なんですかね?
from mognavi
- What they like
Compared with other Pockys it has a distinctly calm, adult air.
他のポッキーに比べるとかなり落ち着いた大人の雰囲気
from mognavi
- What they like
You could keep crunching through them forever.
無限にポリポリ食べれてしまう。
from mognavi
- What they grumble about
For me — no good with tiramisu or black coffee — it was on the bitter side.
ティラミスやブラックコーヒーが苦手な私には苦かったかな
from mognavi
Real quotes from Japanese review sites (mognavi, monolog), translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Glico
- Osaka
Glico has made bitter Pocky before, there was a Men's Pocky, and a Demitasse, but this one, from September 2023, is the most bitter the company has put its name to.
The change is on the ingredient list rather than in the marketing. On an ordinary Pocky, cacao sits third, behind wheat flour and sugar. Here it sits first. The pretzel was rebuilt to match: it is a cocoa pretzel, baked dark right through, so the stick tastes of something on its own instead of just carrying the chocolate.
The beans are Ecuadorian, chosen for a flowery smell. The development team have said the hard part was balance: that at this much cacao, getting the flavour to hold together took work.
Product facts here are checked against the maker's own page: glico.com (opens in a new tab)
Often bought together
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Glico Pocky Cacao 60% Bitter Chocolate Sticks — 2 Packs
$5.99
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