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Product information
About
Strawberry cream with freeze-dried fruit through it, coated twice onto a wholemeal cocoa biscuit stick. What is underneath is chocolatey and slightly bitter, and the fruit reads sharp rather than sweet against it. It is the only strawberry Pocky Glico builds this way. Buy it if you want a strawberry snack that tastes tart; if you are after the soft pink sweetness of the supermarket strawberry Pocky, this is not that, and the difference is not subtle.
The pack reads つぶつぶいちごポッキー: tsoo-boo-tsoo-boo ee-chee-go, roughly "bitty strawberry", after the pieces of fruit in the cream. Glico prints プレッツェル on the box, meaning the thin baked wheat stick rather than the twisted salty bar-snack kind.
What you're getting
- The strawberry is real, and that is the question people actually ask. It tastes like fruit rather than flavouring: there is a genuine tartness to it, and pieces you can feel against your teeth.
- There is also added colour, something to make it tart (an acidulant) and flavouring in the list, and both things are true at once. The colour is beetroot-derived rather than a synthetic dye. Where anyone does read it as artificial, it is the smell they mean rather than the taste: the aroma is the sweet-shop part of it.
- The biscuit is cocoa, not plain, and among the strawberry Pocky, this box is the only place Glico does that. It is a bitter base under a sweet cream, and the contrast is what makes it work, though the cocoa is subtle enough to miss.
- It is not the box Coles sells. The strawberry Pocky Coles sells is made in Thailand, Coles states that on its own page, and Glico's export listing for it describes a plain wheat stick with strawberry powder and artificial flavour, no fruit pieces. Same brand, same pink, different product.
- It is not sweeter than ordinary Pocky. Whatever the pink box suggests, the cream is the sweet part and the biscuit under it is not.
- It will not enjoy a Sydney summer. Glico says keep it under 28°C, and the cream is on the outside.
- Allergens: contains milk, wheat and soy. Read the pack's own label before you rely on ours.
It is a permanent line in Japan rather than a winter special, so it is not going anywhere.
Ingredients
The maker's ingredient list, translated from the Japanese pack. Anything after the break is an additive — the Japanese label lists those separately.
Wheat flour (produced in Japan), sugar, vegetable oil, lactose, whole milk powder, strawberry powder, wholemeal wheat flour, cocoa powder, shortening, wheat protein, inulin, salt, yeast, caramel powder
flavouring, beetroot red colour, emulsifier, seasoning (inorganic salt), raising agent, acidulant, vitamin C
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Allergens
The maker declares:
- Allergens
-
- Milk
- Wheat
- Soy
The printed label on the pack is always the authority on ingredients and allergens, not this page — please read it in full before you rely on our summary. If you are unsure about an ingredient, contact us.
Details
- Maker
- Glico
- Prefecture
- Osaka
- Made in
- Japan
- Net contents
- Two sealed packs in one box
Our guide
How to eat it
- Eat one and pay attention to the biscuit, not the cream. It is a cocoa stick, slightly bitter, and it is what separates this box from the plain strawberry Pocky, which is built on an ordinary wheat one.
- Hold a stick by the bare end. Glico left one end uncoated in 1966 so the coating stayed off your fingers.
- Chill it in hot weather. The coating is on the outside, which is where the heat reaches first.
- There are two sealed packs inside, so one can stay closed until you want it.
- Keep it below 28°C, which is Glico's own instruction. Our advice, not theirs: in a Sydney summer that means the fridge.
In their own words
What Japanese buyers say
- What they like
The tartness of the strawberry and the sweetness of the chocolate, and the fact it's cocoa rather than an ordinary pretzel, tightens up the flavour — it's really very good.
いちごの酸味とチョコの甘み、普通のプレッツェルじゃなくてココアっていうのが味が引き締まってものすごく良い。
from monolog
- What they like
You really do get the "tsubutsubu" bitty texture the name promises.
商品名通り「つぶつぶ」した食感がしっかり楽しめました。
from mognavi
- What they grumble about
The aroma is a super-cheap, chemical strawberry.
香りは超チープでケミカルないちご。
from mognavi
- What they like
The strawberry flavour is properly there, and the Pocky part has a solid cocoa taste.
いちごの味がちゃんとしてポッキー部分はココアの味がしっかりします。
from mognavi
- What they like
The wholemeal cocoa pretzel is toasty, with a snapping, crunchy-rough texture.
全粒粉ココアプレッツェルは香ばしくポキッっとザグザグ食感
from mognavi
- What they grumble about
The pretzel part has gone cocoa(?), so personally I'd have preferred it left plain.
プレッツェルの部分がカカオ？になったので、個人的にはノーマルのままが良かったです。
from mognavi
Our tip: The plain-biscuit version does exist in Japan — it is the ordinary strawberry Pocky, and the share bags. This box is the cocoa one, and that is the whole difference between them.
- What they like
The share pack is plain, but the box type being cocoa-flavoured makes me like it even more.
シェアパックはプレーンですが、箱タイプはココア味なのがさらに好き
from mognavi
- What they like
It properly tastes of strawberry — reliably good.
ちゃんと苺の味がして、安定の美味しさ。
from mognavi
- What they like
A lovely sweet-tart strawberry aroma, wafting up. The pretzel goes pori pori.
甘酸っぱいいちごのいい香りほわ～ん。プレッツェルはぽりぽり。
from mognavi
- What they grumble about
The stick is good. But the strawberry part really does read as cream, and I'd have preferred chocolate…
棒はうまい。けどやっぱりいちごの部分がクリームって感じで、チョコレートがよかった。。。
from monolog
- What they like
Strawberry Pocky has got even richer and tastier. The bitty feel is good.
苺ポッキーがさらに濃くなっておいしくなってる。 つぶつぶ感が良い
from monolog
- What they like
Bought it for my child to take to a friend's house. It tastes good when everyone's eating it together and having fun.
子どもがお友だちのお家に遊びに行くように購入。みんなでワイワイしながら食べると美味しいですね。
from monolog
- What they grumble about
Delicious! But there's not much of it!
美味しい！だけど少ない！
from monolog
- What they like
I love the strawberry aroma so much that I've bought it many times.
苺の香りがとても好きで、何度も購入しています。
from mognavi
- What they like
A sweet-tart strawberry flavour. The packaging feels premium too. It was delicious!
甘酸っぱいいちご味。パッケージも高級感がある。美味しかった！
from mognavi
- What they grumble about
Strawberry Pocky used to come with more in it, didn't it?
いちごポッキー昔はもっと量多かったですよね？
from monolog
- What they like
The bitty strawberry was delicious. And Pocky — you can't stop, you won't stop.
つぶつぶいちごが美味しかった。ポッキーもやめられない止まらない。
from monolog
Real quotes from Japanese review sites (monolog, mognavi), translated by us. We show no star rating from those sites.
The maker
Where it comes from
- Glico
- Osaka
Strawberry was the first flavour Glico ever added to Pocky, in 1976, ten years after the original. Glico sells several versions of it today: a plain one, share bags, a heart-shaped edition, and a souvenir box made with Kyushu amaou strawberries.
This is the one with the fruit pieces. Glico rebuilt it in September 2022: the cream is now applied twice rather than once, the pretzel gained wholemeal flour, and the strawberries are freeze-dried at a lower temperature than before, which is the step the company points at when it explains why the fruit still tastes of anything. The strawberries are hand-picked and grown without chemical fertiliser.
The cocoa biscuit underneath is older than that renewal. The plain strawberry Pocky, the share bags and the packs Glico exports are all built on an ordinary wheat stick instead.
Product facts here are checked against the maker's own page: glico.com (opens in a new tab)
Often bought together
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Glico Strawberry Pocky Tsubutsubu Ichigo — 2 Packs
$5.45
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